The 2010 census communication contract

the media plan in hard to count areas : hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Eleventh Congress, second session, February 24, 2010
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by
U.S. G.P.O., For sale by the Supt. of Docs., U.S. G.P.O. , Washington
Government publicity, Census, 2010, Census undercounts, Preve
Classifications
LC ClassificationsKF27 .O944 2010b
The Physical Object
Paginationiv, 430 p. ;
ID Numbers
Open LibraryOL24855734M
ISBN 100160872294
ISBN 139780160872297
LC Control Number2011388185
OCLC/WorldCa699864603

Get this from a library. The census communication contract: the media plan in hard to count areas: hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Eleventh Congress, second session, Febru.

The census communication contract: the media plan in hard to count areas: hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Eleventh Congress, second session, Febru September 6, - The Census Bureau awarded its Census communications contract, worth an estimated $ million, to Draftfcb of New York.

Ma - The Census Bureau launches a massive operation to verify and update more than million addresses as it prepares to mail out census questionnaires. The Census Bureau today announced that it has awarded its Census communications contract, worth an estimated $ million, to Draftfcb of New York.

Draftfcb is a full-service marketing communications agency that is part of the Interpublic Group of communications. CENSUS PLANNING MEMORANDA SERIES No. MEMORANDUM FOR The Distribution List From: Burton Reist [signed] Acting Chief, Decennial Management Division Subject: Census Integrated Communications Program Summary Assessment Report Attached is the Census Integrated Communications Program Summary Assessment.

The prime contractor for the Census communications contract, Draftfcb, developed the paid media plan with partner media agencies to ensure that Census messages were seen and heard by the. This report presents the findings of the Integrated Communications Contract creative testing.

Census Communications Research Reports Last Revised: May 4. The Census County Offices of Education (COEs) engage more school communities than in other previous year. We have contracts with 40 COEs to showcase the importance of the Census. To view the COEs and funding amounts, click here.

Young & Rubicam ranked first, their overall proposal presented a technically The 2010 census communication contract book approach to meeting the requirements of the Census Integrated Communications Contract (ICC) at the lowest cost to the Government," said Kendall Johnson, Program Manager, Census ICC Program Management Office, U.S.

Census Bureau. Key Census Dates. Septem – The Census Bureau awards a $+ million contract to the Lockheed Martin Corporation for the Census Decennial Response Integration System (DRIS). September 6, – The Census Bureau awarded its Census communications contract, worth an estimated $ million, to Draftfcb of New.

Thank you for inviting us to testify today on the Census Bureau’s management of the decennial census and Integrated Communications Campaign. My testimony will address our oversight of the decennial, findings from our first quarterly report to Congress on the census, and our work on the communications campaign contract.

Integrated Communications Contract (ICC) • Plan, design, integrate, produce, implement, monitor, and assess an integrated communications program for the Census • By implementing an integrated communications campaign, it is anticipated that awareness of the decennial census will increase.

Paid Advertising, a component of the Census Integrated Communications Program (ICP) was implemented by the Census Publicity Office (C2PO). This assessment will describe the various efforts paid advertising engaged in during the Census and the. Roanoke Rapids (/ ˈ r oʊ ə ˌ n oʊ k /) is a city in Halifax County, North Carolina, United population at the census.

It is the principal city of the Roanoke Rapids Micropolitan Statistical Area, and is also an anchor city of the Rocky Mount-Wilson-Roanoke Rapids CSA, with a total population ofas of BibTeX @MISC{Bruce_census, author = {Antonio Bruce and J.

Gregory Robinson}, title = { Census Communications Campaign Contract Attachment J.3 DRAFT DOCUMENT Target Segment Exercise – Reference Document 2 THE PLANNING DATABASE: Its Development and Use as an Effective Targeting Tool in Census }, year = {}}.

The census put St. Tammany’s population atWhile other parts of the state and New Orleans area may have lost population over the past decade, the number of St.

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Tammany residents. Just before the census, the U. Commerce Department canceled a plan to acquirehandheld computers they had ordered to tabulate data. According to Commerce Secretary Carlos Gutierrez, costs had skyrocketed.

He blamed the problem on “ a lack of effective communications with one of our major suppliers.”. Non-Hispanic Whites Declined in 15 States. WASHINGTON, Sept. 29, /PRNewswire-USNewswire/ -- The U.S. Census Bureau released today a Census brief, The White Population:that shows. Although drawing a link between census coverage errors and deficient census processes is a challenging task, the Census Bureau thinks that substantial progress can be made in this direction, since its objective going into the census is to use, to the extent feasible, the coverage measurement programs to help indicate the sources of.

The Census 'Luda on the Block' radio and home visit tour is slated to hit 5 nationwide AA targeted destinations (Dallas 3/19, New Orleans 3/23, NYC. For the Census, the U.S. Census Bureau (Bureau) is making the most extensive use of contractors in its history to supply a number of mission-critical functions and technologies.

Because of the critical role that contractors will play in the Census, GAO reviewed the Bureau's acquisition planning process. The Census Bureau has awarded a contract to purchaseof the computers, at a cost of more than $ million.

The devices, which look like high-tech cell phones, will still be used to verify every residential street address in the country, using global positioning system software.

3/30/09 National Census Partnership Briefing, hosted by the Census Bureau in Washington, DC FCI and key stakeholder/grantee groups will attend 4/06/09 – 7/10/09 Address canvassing nationwide (in 2 waves) – Census workers canvass every “block” in the country to verify the Master Address File (MAF) and add missed housing units.

Number of area census offices the US Census Bureau opened in to support a complete count. 74% Percentage of US households that mailed back the Census questionnaire.

Description The 2010 census communication contract PDF

1 million Approximate number of children 5 years old and younger who were undercounted by the Census. 86%. The Census included limited use of non‐ID response—through which people can respond tothe census without an identifying code—but will mark a significant expansion of this option.

The availability of non‐ID response online and by telephone presents numerous. Integrated Communications Contract Team Scope: Plan, design, produce, implement, and monitor an integrated communications program for the Census • On Aug the Census Bureau awarded the communications contract to Young and Rubicam (Y&R).

• Y&R brings extensive world-class marketing and communications expertise. "A lack of effective communication with one of our key contractors has significantly contributed to the challenges. The Census Bureau has awarded a contract to purchaseof the. The U.S. Census Bureau is gearing up for a pitch for its communications program contract for the Census.

The program is designed to underscore to the U.S. population the importance of. • Communications Support for the Census Data Dissemination According to the Bureau, between andthe U.S.

population is projected to grow by percent fromto. Census Bureau Census: Cooperation Between Partnership Staff and Local Census Office Managers Challenged by Communication and Coordination Problems Final Report OIGI April 8, FOR PUBLIC RELEASE Office of Audit and Evaluation.

U.S. DEPARTMENT OF COMMERCE Office of Inspector General.

Details The 2010 census communication contract FB2

Books at Amazon. The Books homepage helps you explore Earth's Biggest Bookstore without ever leaving the comfort of your couch. Here you'll find current best sellers in books, new releases in books, deals in books, Kindle eBooks, Audible audiobooks, and .Taking a snapshot of American life, the census requires every living person in America to be accounted for.

Conducting the census is a $10B project that takes a full ten years to plan, execute and complete. The data produced provides the basis for the allocation of resources both within the US government and private commerce.

The five contracts that Census has awarded since Julywhich cover various technological needs for an enumeration the agency hopes will be both smoother and $5 billion cheaper than the